Even though some advertisers and some radio stations have dumped shock jock Rush Limbaugh for calling a Georgetown law student a “slut” and a “prostitute,” his boss Robert Pittman, the CEO of Clear Channel, the radio company that distributes Limbaugh’s show, says he’s “delighted” to have Limbaugh, whom he called the “king” of radio, still in his employ.
Pittman told The Associated Press in an interview that the controversy over Limbaugh’s comments was merely “part of the normal day-to-day of talk radio,” and said that neither the advertisers nor the stations leaving the program had a major impact on the company — despite the fact that the plumbing fixtures company Kohler Co. just became one of the latest sponsors to leave Limbaugh, saying “we do not support the comments of Mr. Limbaugh and have pulled our advertising from his show.”
Pittman, who helped found MTV decades ago, also noted that Limbaugh apologized for the first time in 30 years — although Limbaugh added the caveat that he was being subjected to a double standard that didn’t apply equally to rappers.
Meanwhile, as the Washington Post reported, “Liberal groups that organized petitions and boycotts against Limbaugh say that they intend to keep up the pressure and that they’ve had a lasting impact on the most popular radio host in America.
“The objective has been to show that there are real consequences when someone like Mr. Limbaugh or his company shows no accountability for his actions,” Angelo Carusone, who has been leading the anti-Limbaugh efforts for Media Matters for America, told the Post’s Paul Farhi. “That is continuing.”
The radio stations that air Limbaugh’s program have been told by his syndicator, Premiere Radio Networks, to resume running “barter” ads during his program. Premiere, which is owned by Clear Channel, had suspended the “barter” requirement for two weeks in a move widely seen as a way to give advertisers a chance to lie low while Limbaugh was in the news.
But Steven Biel, director of SignOn.org, a Web site created by MoveOn.org for an anti-Limbaugh petition drive, said the episode will make “King Rush” think twice in the future.
“I suspect his internal editing equipment is significantly amped up,” Biel told Farhi. “I could easily imagine a scenario in which one more ill-timed comment will get him banished” to satellite radio.

